Transparency Strategies and Their Role in Managing Organizations' Crises
DOI:
https://doi.org/10.53671/pturj.v13i05.658Corresponding Author :
Fedaa QarmashKeywords:
Transparency Strategies, Crisis Management, Administrative Transparency, Al-Hijaz Chocolate CompanyAbstract
The study aimed to identify the role that transparency strategies play in crisis management within companies, particularly in light of ongoing and dynamic challenges, as well as the internal and external environmental transformations—whether economic, social, or otherwise—that may limit companies’ ability to adapt and could lead to crises at various organizational levels, thereby negatively impacting performance and efficiency. To achieve the study’s objectives, a questionnaire consisting of 30 items was developed as the primary research tool. A comprehensive survey approach was adopted, targeting all employees of Al-Hejaz Chocolate Company. The findings revealed a statistically significant effect (P ≤ 0.05) of transparency strategies—with their dimensions (information transparency, clarity of mechanisms, and decision-making transparency)—on crisis management across all its dimensions within the company. The study emphasized the importance of involving employees and encouraging them to propose solutions to the challenges faced by the organization.
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